Customer ServiceSecurityMy FavoritesGuide to Safe Sex

Security + Privacy

Effective Date of Current Privacy Policy: August 2006
We Share Your Concerns About Safeguarding Personal Information
PHE, Inc. is the parent company of AdultMovieMart. PHE, Inc. (referred to later as "PHE," "," "we," "us") fully understands the need to protect your personal information while online and has developed this policy as a means to provide you with the utmost privacy possible. This Privacy Policy (referred to later as "Policy") describes our practices regarding the collection and use of information throughout our website, located at (referred to later as the "Site"). By using the Site or obtaining any product or service through this Site, you agree the limited collection and use of information as outlined in this Policy. If you do not agree to this Policy, please do not use the Site.
We may from time to time update this Policy to reflect changing technology and other factors. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure that you remain familiar with the most current version of the Policy. You can determine when this Policy was last revised by checking the "Effective Date of Current Policy" legend at the top of the Policy. collects two basic types of information during your visits to our Site.
First, we collect non-personally identifiable information. This is general information that cannot be traced to individuals and contains no personalized data, think of it as a simple census form. When visitors come to our Site, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links on the site were clicked by visitors. Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. Although such information is not personally identifiable, it may be possible to determine from an IP address a visitor’s Internet Service Provider and the general geographic location of the visitor’s point of connectivity. We then use this information in making modifications and improvements to the site to provide you the user with both a smoother and more efficient shopping experience.
We also use non-invasive "cookies" and other tracking technologies to collect non-personally identifiable information which we then use to provide you with an easier shopping experience. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser. These cookies do not track other websites you might visit and they do not plant malware on your computer. Our non-invasive cookies simply make it possible for us to recognize your browser once you visit our Site. By doing this, we can personalize your return visits and save you time during checkout. Your browser must be set to accept cookies in order for you to enjoy the benefits of being a registered user of the Site. If you are uncomfortable with the cookies on your computer, you can always remove them by accessing the options menu of your browser. Please refer to your browser’s help menu for more specific directions if needed.
Second, we collect personally identifiable information as needed to provide you with requested services and to process any order you might place. In general, our Site uses an order form, a registration form and a catalog request form so that you can request information, products and services from us. These forms require that you provide us with personally identifiable information, such as your name, email address, physical address, telephone number, and credit card number, to receive the requested service.
Further, when you use the Site to purchase a product or service as a gift, we will collect from you personally identifiable information regarding the gift recipient or potential gift recipient so that we can deliver the gift to them if requested.
Please take some time to familiarize yourself with the different ways that uses the information that we gather. Keep in mind that, while we encourage all third parties involved in running our business to adhere to our policies regarding the privacy of our visitors and to handle personally identifiable information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from or independently.
Non-personally identifiable information uses non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site.
We also might share aggregated statistical data and other non-personally identifiable information with our current and potential business partners, and with our service providers to help them provide similar services.
Personally identifiable information uses personally identifiable information collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your personally identifiable information is also used to get in touch with you when necessary regarding questions about any order you might place. We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Your decision to participate in any survey or questionnaire about this is completely voluntary. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers.
Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used solely to bill you for products and services and we make every effort to keep your information secure from theft or fraud.
You may, from time to time, receive information from us regarding new features, new products and services and special offers we think you'll find valuable. Also, while we won't share your email address with other companies, we may rent, sell or exchange your mailing address and information about your transactions with businesses that we believe to be reputable and that can provide you with offers and information that we think will be of interest to you. If you'd like to opt out of receiving future mailings from, or if you would like to opt out of providing your mailing address to third parties, please follow the procedure outlined in the Choice/Opt-out section below. also may use your personally identifiable information to "pre-populate" forms that are used by the Site to facilitate transactions with us and save you from entering every data field on the checkout.
Special instances when we might use personally identifiable information are discussed below.
Gift Recipients
As noted above, we collect personally identifiable information regarding gift recipients and people to whom you may wish to give gifts in the future. This is done in order to accommodate proper gift delivery to such recipients and remind you of upcoming gift-giving occasions. We do not sell or rent any personally identifiable information that you provide to us regarding such persons, but gift recipients may, from time to time, receive offers from us regarding new features, new products and services and special offers we think they will find of interest. Also we may send marketing offers to gift recipients on behalf of ourselves and our business partners. In connection with such offers, we allow gift recipients to opt out of receiving future marketing-related mailings from us, as discussed in the section below.
Service Providers
We work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personally identifiable information, including financial information, is shared with such third parties for the purpose of providing such services and is limited to the intended purpose only.
Further, we may use selected reputable third parties for marketing, targeting and analysis purposes. Some of these third parties may be given access to some, or all, of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services. To the extent that we provide your personally identifiable information to such third parties, we restrict their ability to use such information for their own marketing purposes to the best of our abilities; however, we cannot be responsible for the privacy policies or practices of such third parties. One of these service providers is Coremetrics; for more information regarding Coremetrics’ privacy practices, click here.
We do not disclose an individual customer's personally identifiable information to third parties for third-party direct marketing purposes if we have received and processed a request from that customer not to have his or her personal information shared for this purpose. You may submit this type of opt-out request by email or to the following mailing address: Customer Service, AdultMovieMart, PO Box 8845, Chapel Hill, Chapel Hill, NC 27215-8845. In addition, we also allow you to decide whether you want to receive further marketing information from us. If you do not want to send you announcements or special offers by email, please Click Here to contact us today. Alternatively, you can visit the Site and log on to the site and click on the My Account link at the top of the page. Scroll down to the email section and click the boxes beside the offers you do not want to receive. When the checkmark is removed, you have successfully opted-out from those mailings. If you’d like to be removed from our catalog and postal mailing lists, please send your request to the following address: Customer Service, AdultMovieMart, PO Box 8845, Chapel Hill, NC 27515. Please allow up to two weeks for your request to be processed. sometimes administers online surveys in connection with the Site in which we ask you for demographic information and opinions. We do not ask you for personally identifiable information as part of a survey. We use the collected survey data on an aggregated basis to better understand the needs of all of our customers. may send to you periodic announcements regarding status updates, service changes concerning the Site and other administrative matters.
Subject to applicable law, we reserve the right to release information concerning any Site visitor where such visitor is believed to be in violation of his or her obligations to us, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas and discovery requests, to protect the interests of, our customers or others, and as otherwise permitted or required by law as regards to these special cases.
Emails from or its business partners, and the Site itself, may contain links to other Internet websites, including sites that may or may not be owned or operated by or PHE. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such websites, including such sites’ use of any information (such as IP number, browser type or operating system) collected when email recipients or Site visitors click through links to those sites. If you visit such websites, we encourage you to become familiar with the privacy practices of the sites to ensure a safe browsing experience. seeks to use reasonable security measures to help protect against the loss, misuse and alteration of personally identifiable information that is under our control. Unfortunately, no security system, or system of transmitting data over the Internet, can be guaranteed to be 100% secure. As a result of the foregoing, while we seek to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and’s servers, or any information provided to us or to any third party through or in connection with the Site. You provide all such information at your own risk, but please remember that these risks can be minimized by using responsible browsing habits such as the use of anti-virus software and similar protection measures.
If you have signed up for an account with, you may update your mailing address, email address, name changes or telephone number by visiting the homepage and clicking "log in" located at the top of the page. After signing in, you can access this personal information by clicking "my account" located at the top of the page. This takes you to a page with your account information and preferences. Please take the time to make sure your information is accurate for timely delivery as well as keeping your mailing preferences updated.
If you have any questions about this Policy, the data collection and usage practices of this Site, or your dealings with this Site, or if you wish to report a violation of this Policy, you can mail us at:
Customer Service
PO Box 8845
Chapel Hill, NC
OR by clicking the link below is committed to quality customer experience. We constantly review your feedback to find ways to improve and enhance your shopping experience. You can tell us what you think by sending us an email or contacting our customer care department toll-free at 1-888-623-7386, 24 hours a day, seven days a week.

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Customer Service
  • How can I contact customer service?

    Please call Customer Service at 1-919-644-1212
    Or write

    • Canadian Customers

      For customer service, including questions about returns, please call toll-free:

    • International Customers

      For customer service, including questions about returns, please call our offices at:

  • What are your Customer Service hours?

    We are available to assist you 24 hours a day, 7 days a week.

  • How can I place an order through the mail?

    Our downloadable order form is stored in Adobe Acrobat PDF format. If you do not have Adobe Acrobat installed on your computer, you may install a free version.

  • Will AdultMovieMart appear on my credit card statement?

    No, 'Adam Mail' will appear on your credit cardstatement.

  • How do I find out about specials from AdultMovieMart?

    Watch our website for weekly specials, free videos, sales, special discounts and more! Also, visit your My Account page to sign up for email offers we send only to our customers!

  • What is the time period of shipment?

    Standard delivery takes anywhere from 10 to 14 business days. For those who need to ship to a PO box and want express shipping, we offer Priority Mail, 2-3 day delivery for anadditional $6.00 or Express Mail, 1-2 day delivery for an additional $14.00.

  • How discreet is the package once it arrives at my door?

    Our products are shipped out to you in sturdy plain, brown envelopes, with only our address on the mailing label.

  • Will I need to be home to sign for my package?

All orders over $250 are automatically set up as a signature required for delivery order via UPS (or by Express Mail if a PO Box).

UPS requires a signature if an item is $100 or more, if your order has a total of $250 or more and when you are reshipped an item or an order.

  • I have moved and wish to stop catalogs from going to my old address?

    Just call us at 800-765-2326 with the name and address that appears on the mailing label of the catalog we will behappy to remove the old address from our mailing list.

  • What if I'm not satisfied with my order?

    If anything you order does not meet your expectations, let us know. We'll be glad to give you a replacement, an alternate selection, a credit voucher, or a complete refund. No questions asked! Videos returnable only when defective, please.

  • Do you make substitutions for items shown on the website?

    Occasionally our manufacturers may discontinue or re-design a product we feature on the website. In those cases, we may substitute a similar item of equal or greater retail value in your order. All substitutions are covered by our triple satisfaction guarantee.

  • I like the idea of using a credit card on-line; however, what is your security?

    Our websites, which run on state of the art Microsoft technologies, use SSL encryption, the highest form of encryption security available right now. Still not sure? Read more about security and encryption here .

  • Why do I have to give my credit card number to view your site?

    You are able to view our catalog without a credit card, however, to view a number of explicit pictures we ask for your credit card number to verify age and discourage minors from ordering. Your credit card will not be charged to view the site.

  • I tried to login and it won't let me, what is wrong?

    The problem could be as simple as not using lower case characters or it is probably the browser you are currently using. We suggest using the most recent versions of Netscapeor Internet Explorer.

  • I was trying to login and my password didn't work, can you find it?

    In the event that you forget your password, it canbe emailed to you. click through to our password finder page and enter the appropriate information.You can always reach this page through the My Account section of the website. We suggest that you:


    1. Write down your password and keep it in a safeplace.
    2. Use lower case letters and make it short (at least 7 characters)and simple, (using alpha and numeric characters).


  • What if I wish to no longer receive your catalogs?

    Follow this link to your My Account section and select the option to not receive printed catalogs. Your name will be removed from our list of catalog mailings. Once you've asked to be removed from our mailing list, it is very difficult to get back on it.

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This Site Is Secure For Credit Card Transactions

This site is secure from others stealing your creditcard information. Your credit card and personal information are code-encrypted for security.

      How can you tell if the order is secure?

It's easy. Check the on-line ordering form before submitting sensitive information.

For Internet Explorer users, a small padlock appears in the lower right-hand corner of the web browser window (examples: Mac / PC). If the padlock is locked, not open, your order information issecure. If it's open, then you are on a page that is not secure, and you shouldn't enter sensitive information on that page.

Another option to test the security of your browseris to right-click (Windows), or click and hold (Macintosh), and select Properties (Internet Explorer) or "View Info"(Netscape) to see more information about the page and its security. Click here to see an example from Internet Explorer as to what you should look for to verify that a page is secure.

Remember this: pages which do not ask you to enter and send information will likely not be secure, so be sure you are on an 'order information' page before checking. It's alwaysa good idea to check for the whole key or closed padlock before you hit the button on the screen that says 'send' or 'submit.'

Shopping On The Internet: Fact & Fantasy

Shop with confidence. Your personal information will not be read by anyone else.

For many customers, one of the greatest fears about shopping on the Internet is having your credit card number stolen and credit rating ruined with unauthorized purchases.

This fear is a myth.

Shopping directly on the Internet is a new way ofdoing business. It's easy to fear the unknown, especially when it comes to your money.

But how about these situations?


      1. A crook finds credit card receipt carbons in astore trash can, uses the numbers and then sells them to another crook, who uses the numbers and resells them to another crook who resells them.
      2. You hand your credit card to a waiter in a restaurant, who then leaves with it to prepare your bill. Or is he calling in his order to another catalog company?
      3. You dial up your cellular or cordless phone to order shoes from a catalog, and your next door neighbor picks up your information on her baby monitor?


All of the above (and other scenarios) happen everyday. They illustrate a point. All the talk about 'Internet security' is blown out of proportion. How often do you hear about the anxiety of using your credit card in a restaurant? Or about the danger of allowing a hotel front-desk clerk to confirm your room?

      Why all the fuss about the security risks of shopping on the Internet?

As far as we know, not a single dollar has been lost to electronic theft of a credit card over the Internet. Compare that with the millions lost every year just in conventional credit card fraud, and you'll wonder what all the fuss is about.

When you shop on-line with a merchant who offers a Secure Server, all the information you give (name, address,credit card number) is encrypted. That means your information goes out as code. If a hacker could get it, it would likely be gibberish. Your credit card never leaves your hand, it is never picked up by monitors or scanners, and receipts are never found in a trash can.

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My Favorites Frequently Asked Questions
  • What is My Favorites?

    My Favorites is a convenient place for you to store items that you are interested in but aren't sure you want to purchase yet.

    Or, perhaps you just want to let your significant other know what to get you to get you in the mood!

    No matter how you choose to use it, My Favorites will help you get everything you want from

  • How do I add an item to My Favorites?

    To add an item to your favorites, find the “Add to My Favorites” button on any product page and click it.

  • How can I remove an item from My Favorites?

    Just click the red button and white "x" button located by each item in your favorites list.

  • How many My Favorites lists can I have?

    You can create 1 My Favorites list.

  • I don't see items I added to My Favorites! Where did they go?

Sometimes items get removed from our online database or we no longer carry them. So, in order to make things as easy as possible for you, we remove them from the online catalog entirely, including your favorites list. If we bring the item back, then we'll make sure to return it to your favorites list!

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Guide to Safe Sex
  • Why should you practice safe sex?

    Safe sex is about saving your life, or the lifeof your partner.

    Because of AIDS (Acquired Immune Deficiency Syndrome), everyone should know about safer sex. HIV (Human Immunodeficiency Virus -- the precursor to the AIDS virus) can infect anyone, regardless of sexual orientation, sex, age, race, or economic class. While the occurrence of AIDS is much higher in some groups than in others, it is not WHO you are that can give you AIDS, but what you DO.

    Safe Sex Is:

    - Total abstinence from sex with other people.
    - A monogamous relationship.
    - The use of condoms.

    If you say:

    'I only intend to sleep with healthy people so I don't need to use condoms.'

    You should know:

    You can't tell just by looking at somebody whether they have HIV or any other sexually transmitted disease. It can be unwise to believe everything that a new partner says about their sex life. One doesn't know whether one is infected unless they had an HIV test more than 3 months ago and have not had sex, or have practiced safer sex since. (Don't forget the risks from sharing needles as well.)

    If you say:

    'When I've been drinking I can't be bothered using condoms.'

    You should know:

    Drinking or not, you can still carry condoms with you. Certainly it is more difficult to think logically when you've been drinking. Keep in mind: 'Only have sex using condoms.'

    If you say:

    'I hate condoms. I lose my hard-on when I use them.'

    You should know:

    This is a common fear for many men. How about finding time to practice on your own with condoms, and try different varieties to find one that suits you? Some other good ideas worth trying are putting on the condom with the help of your partner.

    If you say:

    'It feels wrong to be using them with my partner. It's too late to start now.'

    You should know:

    It's never too late to start using condoms, and safe sex is one way to show that you care about each other.